the DIGITAL perspective 

Creed Chris O'Hanlon   |  Digital Marketing Specialist  |  MediaZoo Pty Ltd   

• What is a brand?  A brand isn't a logo, a catchy name or even something that is well known... View Clip
• The most important thing the Web did, is that it changed our expectations... View Clip
• Increasingly, the old model of "a faceless audience" no longer applies... View Clip
• Advertisers are still talking about things in terms of demographics... View Clip

the MARKETING perspective

Alan Sarkissian  | Marketing Consultant | Audience of One 

• We all know to match the needs and wants of customers, but we still don't do it quite well... View Clip
• Why you should profile your clients to determine their needs and wants... View Clip
• How to write core benefit statements... View Clip
• No longer is it mass marketing, no longer is it "I'm pushing it out to you"... View Clip  

the PUBLIC RELATIONS perspective

Grant Common  | PR / Communications Consultant  |  Network Communications 

• The first truism about public relations: "What others say about you is more credible than what you say about yourself"... View Clip
• The second truism about public relations: "Perception is reality"... View Clip
• The third truism about public relations: "The medium is the message"... View Clip
• There is increasing communication between lawyers and PR professionals... View Clip
  

the LEGAL perspective

Noric Dilanchian  |  IP & Business Lawyer  |  Dilanchian

• If I can leave you with one thing about intellectual property law, it's this.... View Clip