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| The market capitalisation oomph of being online | | Print | |
| Written by Noric Dilanchian | ||||||
| Friday, 19 October 2007 | ||||||
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However, here's a quiz. Whose shares have risen more to date, Google's since its float in August 2004; or Apple, Inc's since the return of Steve Jobs in 1997?
For the answer we are indebted to Why the iPod can be conquered on 8 October 2007 by Richard Siklos (Fortune magazine editor-at-large). But before you read on, come on, have you guessed yet? Siklos writes:
Awesome yes? Apple's market valuation has increased vastly more than Google's in the abovementioned period.
This is not to under-rate Google. As Alan Koler noted in the Sydney Morning Herald of 8 June 2005 (when Google was about half its current market captialisation): "Google Inc took over the top spot as the most highly valued media company this week, surpassing Time Warner Inc in just 10 months of trading as a public company."
Both Google and Apple have gained enormously from being online and listed. Google was born online and its value blossomed after it floated.
Apple was born offline, listed and went up and down in valuation, went big time online in its clever ipod business model, and the rest is straight uphill as illustrated in the above Bloomberg graphic.
To put the above in context, a wealth of raw data on global media company revenues and rankings can be found at this 1 October 2007 list of links: 100 Leading Media Companies.
The takeaway is that businesses which have a real and effective presence online live in interesting times. Effective online presence, especially for a listed company provides a remarkable level of valuation oomph. I'd welcome your call if you want to chew the fat about your online opportunity.
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