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| Cue > 2008 April - Business and IP law insights | | Print | |
| Written by Noric Dilanchian | ||||||
| Wednesday, 02 April 2008 | ||||||
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Improving business results
Contract Drafting Tips Series: Restraint of Trade Clause Restraint or non-competition clauses are valuable components of many types of contracts. For example, they appear in business sale contracts and employment contracts for executives. Here is guidance on improving them and an overview of legislation, cases, and drafting tips.
Australia's first 11 in performance and valuation Everyone dealing with contracts needs to understand performance measures. Contract drafters go further and set performance metrics, eg service levels. We review here an Australian business book providing a research-based perspective on performance improvement recommendations in three best selling US business books of the last few decades. They are In Search of Excellence (published 1982), Built to Last (published 1994) and Good to Great (published 2001).
Does your business have an effective digital media footprint? Is reaching business elites part of your target? Research indicates digital media can help. But do you know how to measure the return on investment as you target the creation of a more effective digital media footprint? This is where the suits and the T-shirts need to communicate. On this road ponder these three graphics to consider your opportunity and obstacles in the way.
Lawyers who get social media It seems one of Australia’s biggest brand owners, Unilever Australia Limited, has use of social media on its agenda. This news arrived just as Nielsen Online indicated that in 2007 Australians for the first time began spending more time each week on the internet (13.7 hours) than watching TV (13.3 hours).
Commercialising your products
Commercialisation of IP and IT products for Australian children: trends and statistics Are you making products kids use? What are the habits of kids aged 8 to 18 in their use of electronic media?
Why is social media such a hit? Hugh Mackay (an Australian social commentator, marketing consultant, author and media personality) describes today’s children and young adults as “kaleidoscope kids”, part of a tribal generation. Is this part of the explanation for this generation’s rising consumption of social media?
Is there an engineer in the house? Australia's IP future. Statistics suggest countries where engineers have enjoyed a high social and professional standing (eg India and China) are now benefiting economically. In contrast, countries where there has been a long-term fall in the numbers of engineering graduates (eg United States) are in economic decline. As Australia's 2020 ideas summit approaches we asked: Is there an engineer in the house?
How to be smart in patent search work Patent search work has many benefits. What is less appreciated are ways to go about patent search work to increase those benefits. This post compares “hunt and peck searching” to more analytical approaches. It is inspired by a Fortune magazine slide presentation on the prehistory of contemporary social media AKA social networks or social networking (eg Myspace, Facebook, LinkedIn etc).
Learning from Xerox's trademark makeover Our obsession with Xerox continues. This time comparing its old logo to its new logo.
IP Strategy and IP Management
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Let's talk about your intellectual property, commercialisation and business law needs. Call Noric Dilanchian of Dilanchian Lawyers & Consultants: Tel (+61 2) 9269 0229. After hours send an email or better still an Enquiry Form. We'll reply with a costed proposal. FAQ | What we do | Testimonials
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