Trade mark registration can be expensive. I have 30 years of evidence in my legal career showing that picking legally weak trade marks is the biggest cause of wasted costs.

Bad brands - in legal terms - waste money on registration and in brand protection with letters of demand.

Here's 17 articles with plenty of tips from our firm on how to select legally strong marks.

The articles cover trade marks, brands and business, company, product and domain names

Essential reading - what's a legally strong/astute trade mark?

• 10 trade mark law and registration ideas
• 42 Hints to Secure a Great Trade Mark Monopoly

More ideas

• Integrated, differentiated and creative brand strategy
• Learning from Xerox's trademark makeover
• 7 habits of highly effective IP owners

Novel trade marks - colour and sound

• Trade Marks in the World of Tomorrow

Entertainment brands, marks and names

• Californification of titles without trade marks

Beverage brands, marks and names

• Trade mark law strategy kept simple for blondes
• Hunter Valley wine brands and branding
• "Thirsty folk want beer, not explanations"
• Starbucks settles coffee trade mark law dispute

Food brands, marks and names

• The Colour Purple: an exercise in expensive litigation
• Is Australian cheese properly branded?

Fashion brands, marks and names

• Australian fashion law and industry trends
• Luis Vuitton mashups & fashion law
• Wild sneakers among the Rembrandts!
• Fashion lore and law

One lesson in these articles is that the expenses of trade mark registration and protection can be greatly reduced by working with your legal team to pick legally strong brands, marks and names.