Lightbulb is an Australian IP law blog focused on commercialisation of intellectual property. Over the last three years it has motivated us to research and write many IP commercialisation success stories.

Our portfolio of stories covers an inspiring range of successful products, services, business systems and technologies. It ends with a list of guides designed to help you build your success story.

Australian commercialisation stories

• Various: Made in Australia
• Beer: Trade mark law strategy kept simple for blondes
• Victa Lawnmower and B&D Roller Door: Garage culture puts fun to work
• Television program format licensing: Thank God You're Licensing Us
• Celebrity chefs: A recipe to make a high net worth celebrity chef
• Winery: Robert Mondavi and the commercialisation of Leeuwin Estate
• Winery: Hunter Valley wine brands and branding
• Wines: Learning from the wine world of Max Schubert
• Winery: Changing views on time and the epidemic of short termism - mentions Castella Wines Yellow Tail

Commercialisation abroad

New Zealand:

Fruit and agricultural products: Striking gold with kiwifruit

United States:

• Apparel: What do Australians love to wear the most
• Software: Mozilla: An Intellectual Property Monster Story
• Software: IP strategy and the rise and rise of Bill Gates [PDF]
• Equipment / Xerox photocopier: "The most successful product ever marketed in America”
• Music technology: Music formats and law: commercialisation of 45-rpm records
• Performer: Music Business Entrepreneurship: Eulogy for James Brown
• Performer: Ray Charles learned from his mama
• Social media: Facebook's monetarization strategy

France:

Street furniture: Commercialisation and Advertising Contracts in Paris

Various countries:

Information technology: 7 commercialised IT technologies

Commercialisation guides

• Commercialisation defined
• Entrepreneurship defined in a Q&A
• Practical Rap: Entrepreneurship elevator speech
• Practical Rap: Drafting IT Contracts With Foresight
• Speed pays in IP commercialisation
• IP strategy for R&D: keep records like Thomas Edison
• Business law versus business process and competency

If you have a commercialisation need contact us for a conversation. There is so much to review that it is best to call me on Tel (02) 9269 0229. We can help by providing a range of services and templates, including detailed self-assessment questionnaires.