Trade mark registration can be expensive. In 30 years of evidence I have found the most expensive and wasteful results come from adopting legally weak trade marks to register.
Legally weak trade marks waste money long after registration.
Here's 17 articles with our firm's tips on how to select legally strong marks. They cover trade marks, brands and business, company, product and domain names.
Mark Cuban's blog post on the cost of tertiary education and the level of student debt in the United States has relevance which extends beyond his country and topic. It grapples with major issues about the future of tertiary education. It's a huge topic.
Cuban's title is overblown: "The Coming Meltdown in College Education & Why The Economy Won't Get Better Any Time Soon". While he is often a scrappy writer he's also easy to read, explores new ideas, and debates opinions, often in opposition to popular views
On student debt the alarming debt figures he quotes speak for themselves. He states that the "37 million holders of student loans have more debt than the 175 million or so credit card owners" in the United States. He says this is more than the debt on cars in the United States.
Loyalty can be eroded by mismanagement. It is also being eroded it seems by the way people today find jobs, change jobs, and work. From CEO down, employees are shifting jobs at a faster rate than ever.
Digital content developers appreciate that today differences betweens screens affect user experience with content.
User experience differs in numerous ways for content between tablets, smartphones, ereaders, laptops and desktops.
Content jumps off the screen when it suits the target format or device. Today content follows format, a reversal of the 20th century design principle that form follows content.
What triggered Jeff Bezos, founder of Amazon.com, to put all his eggs in 1994 into his online business and its commercialisation?
Was it love of books? Was it confidence in his programming capability, which first developed in high school? Being a graduate of Princeton where he designed a computer system to calculate DNA sequences? Securing angel investors? Or was it securing venture capital from a blue chip Silicon Valley firm?
It was all of that. And none of that.
Richard L. Brandt, author of One Click: Jeff Bezos and the Rise of Amazon.com, assures us page after page that the trigger was Bezos noted in 1994 the exponential growth in the numbers of users of the internet.
My approach to law draws a great deal of inspiration from thinking by economists. What works in economics thinking for countries often also does for start-up, established or institutional business. The latest inspiration for this is The Next Convergence: The Future of Economic Growth in a Multispeed World. This 2011 book is by Michael Spence, a Nobel Prize recipient in Economic Science in 2001.
After serving as a dean at Stanford and Harvard, for the World Bank Commission on Growth and Development, from 2006 to 2010 Spence reluctantly took on the mission to research what made growth tick for developing countries.
What Spence's field research uncovered is to my mind as applicable for business growth as it is for growth by developing countries.
TED Talks have had more than 500 million views online and earn millions from event tickets, advertising, and event licensing fees. TED has presence in branded events, online videos, and mobile apps.
TED's impressive story begins in 1984.
The short answer is don't give work to "expensive" lawyers. Find ones who deliver value for money.
Is your preferred restaurant, car, perfume, or computer expensive? You're a poor consumer if you don't focus on value for money.
If you're developing a mobile device app I'm sure you've been reading a lot, having conversations with prospective partners, and seeking other collaborators.
Use the list below to check legal needs are covered.
It's advice I've provided for developers. It's just as relevant for clients commissioning development of mobile apps.
Many elements of package design can be protected with intellectual property law. Do-it-yourself designs need not apply.
Together with do-it-yourself logos, they rarely qualify as great IP or easily stand up to legal attack in our experience.
So if IP law thinks they are rubbish why invest in them?