I have never forgotten my profound shock of recognition one day in 1996 when I came across the concept of a hit industry typology. The concept was in a book I was reading titled Developing Business Strategies by the prominent American academic and author, David A. Aaker.
Ten years on I'm reminded of Aaker's book given the increasing buzz around Chris Anderson's "The Long Tail". This blog in 2005 became a book in 2006, and this month entered the New York Times list of top 10 bestselling books.
Dell's latest Google AdWords campaign made Toshiba and Acer very annoyed. Why? Apparently Dell registered the phrases "Acer notebook" and "Toshiba notebook" on Google's advertising program, so people entering these search terms into Google's Australian search engine would be directed to Dell's website.
What an interesting legal football such registered search terms are. They've been tested by courts around the world with wide-ranging interpretations and conflicting decisions. The French have been harsh, the Brits have been lenient and the US have been a bit each way . Here in Australia these issues haven’t really been tested yet.