In November 2006 I wrote Australian advertising revenue is draining overseas, moving from offline print to online bytes. The article described the challenge ahead for Telstra's Sensis and its business model dependent on print and online telephone directories advertising revenues. The challenge then was chiefly from Google and Yahoo!.
Telstra tried to fight back against the online search engines. A little over two years later, I wrote Predictions 2009: Information and Communication Technology - Part 3. It briefly noted the closure of Telstra's search engine development venture, resulting in writing off $100 million.
This article was first published in the Computers section of The Australian, 30 August 1994. At that time Microsoft was forced to sign a consent decree with the US Justice Department under anti-trust law. I'm reprising it because it captures considerable research and srategy remains a critical subject.
Cliffs are one of the favourite haunts of students of human evolution. The sides of cliffs expose fossils and layers of archaeological history. In the most primative form of animal husbandry, our ancestors drove creatures great and small over cliffs into gorges and valleys below. Picking among the bones archaeologists have pieced together a story of human evolution with its moral of survival of the fittest.
The second richest person in the world is credited as having said: "Intellectual property has the shelf life of a banana." Forbes in January 2014 ranks Bill Gates, aged 58, as worth US$57 billion. IP can have the shelf life of a banana. That has not been the case for Mr Gates.
When selecting a lawyer don't just focus on end results, consider carefuly how to achieve results fast. One of the highest value skills we should seek from dispute resolution lawyers is their predictive capacity in their area of expertise.
For this, up-to-date legal knowledge as well as technical skills is not enough.
This is especially so when the client is an individual or small businesses or when the other side has greater financial and other resources.
The word "practice" underlines practical needs, not just legal knowledge or technical legal competency on their own.
The aim is to get to results fast, whether that be a demand for money, ceasing of unlawful activity or something else.
"The future is already here, it's just unevenly distributed." This was said in January 2003 by William Gibson, the science-fiction author who coined the word "cyberspace". So if the future is already here, how do you get a piece of it?
Like tomorrow's weather forecast, the clues are already here. So look around you, your mates, home office, business, profession, industry. Where are the opportunities? What are the trends.
Is there something so burningly obvious that you agree with Bob Dylan when he sings "You don't need a weatherman to tell you which way the wind blows."
Fashion and entrepreneurship have been linked since the dawn of industrialisation in Europe in the late 18th century.
About 200 years ago the word "entrepreneur" was made fashionable by someone who grew rich as a cotton factory entrepreneur. The French economic theorist, Jean-Baptiste Say (1767-1832), is credited as the first in continental Europe to write about entrepreneurs and entrepreneurship. He was inspired by Adam Smith.
Others who learned from fashion created Hollywood. One hundred years ago the mostly Jewish entrepreneurs of Hollywood had a poor immigrant background, hardly any education, and experience in the garment industry.
Our firm starts the process of trade mark registration for clients by charging a minimum application stage fee of $950.
The $950 application stage fee covers professional time by a specialist trade mark lawyer and IP Australia filing costs. It includes:
Character licensing and merchandising has a relatively recent market in Australia with industry participants and a clear legal framework.
In commercial terms it involves exploiting assets that have a history of working abroad or locally by licensing their use for toys, clothing and other products.
Prominent among these assets are well-known names, logos, images and brands. They are protected by trade mark registrations, typically connected with a character, personality, musical group or highly engaging and promoted new entrant.
Reading Killing Fairfax by Fairfax journalist Pamela Williams is a breeze. This is because of its focus on personalities and use of the conventions of fiction writing.
It nails the coffin for Fairfax newspapers dependent on classified advertising and killed by ad-supported online businesses.
Killing Fairfax revisits a personal recent past. I was rarely surprised by the book’s tale, revelations, personalities or their behaviours. What stood out was the stark economics.
This is the story of the loss of wealth and power resulting from the repeated failure of the Fairfax company to react appropriately to trends obvious since at least the late 1990s.
Williams begins, structures and ends her book around these economic facts. Here they are.
What do you need to know if you are thinking about registering a trade mark? There's a lot more than you could ever learn from one article or even days of coaching.
To help you make decisions about registration let's break the subject down to 10 simple points worth knowing. The 10 points below were prepared by two high school students who had a week's work experience in our firm. Check your knowledge.