Digital content developers appreciate that today differences betweens screens affect user experience with content.
User experience differs in numerous ways for content between tablets, smartphones, ereaders, laptops and desktops.
Content jumps off the screen when it suits the target format or device. Today content follows format, a reversal of the 20th century design principle that form follows content.
What triggered Jeff Bezos, founder of Amazon.com, to put all his eggs in 1994 into his online business and its commercialisation?
Was it love of books? Was it confidence in his programming capability, which first developed in high school? Being a graduate of Princeton where he designed a computer system to calculate DNA sequences? Securing angel investors? Or was it securing venture capital from a blue chip Silicon Valley firm?
It was all of that. And none of that.
Richard L. Brandt, author of One Click: Jeff Bezos and the Rise of Amazon.com, assures us page after page that the trigger was Bezos noted in 1994 the exponential growth in the numbers of users of the internet.
My approach to law draws a great deal of inspiration from thinking by economists. What works in economics thinking for countries often also does for start-up, established or institutional business. The latest inspiration for this is The Next Convergence: The Future of Economic Growth in a Multispeed World. This 2011 book is by Michael Spence, a Nobel Prize recipient in Economic Science in 2001.
After serving as a dean at Stanford and Harvard, for the World Bank Commission on Growth and Development, from 2006 to 2010 Spence reluctantly took on the mission to research what made growth tick for developing countries.
What Spence's field research uncovered is to my mind as applicable for business growth as it is for growth by developing countries.
TED Talks have had more than 500 million views online and earn millions from event tickets, advertising, and event licensing fees. TED has presence in branded events, online videos, and mobile apps.
TED's impressive story begins in 1984.
The short answer is don't give work to "expensive" lawyers. Find ones who deliver value for money.
Is your preferred restaurant, car, perfume, or computer expensive? You're a poor consumer if you don't focus on value for money.
If you're developing a mobile device app I'm sure you've been reading a lot, having conversations with prospective partners, and seeking other collaborators.
Use the list below to check legal needs are covered.
It's advice I've provided for developers. It's just as relevant for clients commissioning development of mobile apps.
Many elements of package design can be protected with intellectual property law. Do-it-yourself designs need not apply.
Together with do-it-yourself logos, they rarely qualify as great IP or easily stand up to legal attack in our experience.
So if IP law thinks they are rubbish why invest in them?
Waves are a common and useful metaphor for change, including for technological change.
Long-term waves in IT history, as observed by Brenda Laurel, are discussed in Structured networks and the next internet wave.
Carlton United's new branding for Pure Blonde is likely to help it in any future trade mark protection or related legal action.
The new bottle and label design makes three changes. It has an embossed Pure Blonde crest in the glass, giving it a separate status as a brand. It has a central label which emphasises the word "Pure", having taken the crest out. It has a longer neck label that connotes premium and emphasises the word "Premium".
Through rebranding Carlton not only keeps its product's identity fresh and contemporary, it also strengthens its legal rights to protect its intellectual property.
When we last wrote about Pure Blonde in "Trade mark law strategy kept simple for blondes". On the right is the bottle with its original labels. The emphasis there too was on clever tactics with intellectual property, specifically, use of scope creep in the trade mark strategy for Pure Blonde.
In 2007 we extended an invitation to readers to call for a conversation on 10 possible topics. Happily some took up the offer.
The nature of the questions kept them relevant. So for 2012 we repeat them and our invitation.
If you want to discuss the 10 topics below call us whether you are a client, collaborator or a stranger. We're proposing an open conversation to exchange thoughts, play cards and see where that might lead.