DocumentsDate added

Creative Commons licences are useful but oversold

02.01.2008

Creative Commons licences have been taken up by content owners to combine broader digital distribution with simple licence terms and conditions. This article is a detailed critique of the benefits and weaknesses of Creative Commons contracts for such copyright licensors. Read this article if you think a Creative Commons licence will be a quick fix for your organisation. There are alternatives which may better suit your needs.

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Architect gave an implied copyright licence

13.11.2007

Sometimes the fact that lawyers think in words can get in the way of understanding a story. This article tells its story in words, pictures and numbers. The article ends with 5 practical tips on avoiding copyright problems.

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"Wow factor" snares copyright breach of architectural plans

13.11.2007

A case report on Barrett Property Group Pty Ltd v Metricon Homes Pty Ltd [2007] FCA 1509. The case is a lesson on the nature and extent of evidence required to win a architectural plan copyright infringement case.

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Practical Rap: Drafting IT Contracts With Foresight

24.09.2007

Lessons lie buried in IT history for improving IT contracts, especially software contracts. The key for discovering the lessons is to look for patterns of change. Awareness of the pattern helps to improve contract strategy and draft more effective IT contracts. This article is a sweeping history about changes in the drafting of IT contracts.

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42 Hints to Secure a Great Trade Mark Monopoly

27.06.2007

We list 42 basic tips to help you avoid 90% of common problems and pitfalls in trade mark registration, use and management.

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Personal insights from Jobs and Gates

11.06.2007

Chairman Bill Gates and CEO Steve Jobs conducted a joint interview in May 2007 and checked their coordinates for the past, present and future.

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US publicity rights clearances are essential

10.05.2007

An introduction to publicity rights in the United States reviewing the Marilyn Monroe estate case of  Shaw Family Archives Ltd et al v CMG Worldwide Inc et al. It has three practical takeaways for managing publicity rights.

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Checklist of 51 hints for data and IT security

08.05.2007

Here is a list of 51 computer security problems and in each case a brief statement on solutions. They mostly involve developing positive habits and legal mechanisms designed to reduce the major cause for data and IT security gaps - human error. Contact us for the solutions highlighted in green text.

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Ribena's Purple Prose Penalty

29.03.2007

In March 2007 GlaxoSmithKline pleaded guilty in the Auckland District Court that its Vitamin C claims for Ribena were misleading under the Fair Trading Act 1986 (NZ).  This article sets out practical advice for Australian food and beverage companies to avoid similar legal prosecution, breach or infringement action.

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"Turn to warp speed. We're Australian"

26.02.2007

An update on the business and market trends affecting the toys and merchandising sector in Australia. Mentioned are leading brands such as The Wiggles, Bob the Builder, Bananas in Pyjamas, Hi5, Happy Feet, Pokemon, CareBears and Play School. Also mentioned are leading enterprises in the market including Lego Australia, ABCKids, Gaffney International Licensing and Roadshow Entertainment.

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Music Business Entrepreneurship: Eulogy for James Brown

12.02.2007

James Brown's enormous contribution, particularly to soul and funk music, inspired this article spanning Parts A, B and C. It will interest anyone interested in entrepreneurship no matter where it appears. Part A overview's Brown's achievement. To assess that achievement in part B we apply the 10 areas of best practice in the Dilanchian KML Framework. Part C contains a list of resources for entrepreneurship on this site.

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Telemarketers must comply with the Do Not Call Register Act

05.02.2007

An FAQ on the Do Not Call Register Act 2006 (Cth) in Australia affecting telemarketing and organisations which use the services of telemarketers whether based in Australia or abroad. Fines under the Act range from A$1,100 to A$1.1 million.

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SMS revenue models and e-marketing legal compliance

05.02.2007

This article begins with an overview of SMS business statistics and trends. It then sets out hints for contracts as well as legal compliance needs for SMS marketing by emarketers. Reference is made to the role of the Australian Communications Authority (a regulatory authority), advertising standards, industry codes of conduct and court cases.

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Keeping It Real: Case Studies in Brand Building

08.11.2006

View 13 video clips from this seminar.

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How to make smart use of the Web

08.11.2006

View 7 video clips from this seminar.

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Thought Leadership for Web 2.0

03.03.2006

If you wish to develop a website, or have one already and want to improve it, read here some practical short points on your options and key considerations.

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How to think like a trade mark examinerhot!

10.01.2006

Clients who apply for trade marks or oppose those of others want certainty. However judging the likelihood for success of an application faced by an opposition involves art as well as science. This fun PowerPoint will test your ability to predict correctly. To do the test, turn each page and first guess the case verdict. Then click again to reveal the verdict and read an extract from IP Australia's case decision. To hear the sound effects view the PowerPoint as a full page slide show.

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Seven Deadly Sins in Licensinghot!

05.12.2005

Pope Gregory penned the Seven Deadly Sins in the late 6th Century. Dante built on them in The Divine Comedy, as we do here. Seven Deadly Sins in Licensing was first published in weekly instalments in Licensing News, an e-newsletter for the Australian licensing and merchandising sector. To subscribe to Licensing News, email licensingnews@hotmail.co.

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Thought Leadership for Branding

28.10.2005

Have you "Woke up, got out of bed, dragged a comb across [your] head" ...and then...  reached out to a Nudie, an i-Pod, or anything by Virgin? No? Well we'd "Love to turn you on" with these notes distributed at our October 2005 seminar titled Keeping it Real: Case Studies in the Brand Building Process.
(Quoted lyrics from A Day in the Life by The Beatles, 1967.)

 

It seems change is accelerating and with it reshaping our habits and the way we work, play and rest.  What are the implications of this for branding and brand managers?

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The Fly Speaks 18 Facts on DVDs 2005hot!

24.10.2005

This article contains facts from readings and research on a Film Victoria DVD Seminar.Just as Dragnet's Detective Friday says "Just the facts ma'am", so does The Fly. The Fly Speaks is The Fly's collection of facts, figures and statistics on specific topics.

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