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| Defining Commercialisation | | Print | |
| Lightbulb (Dilanchian IP blog) | |||||||||
| Written by Noric Dilanchian | |||||||||
| Sunday, 20 August 2006 | |||||||||
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Lightbulb is a blog on commercialisation. So to move the blog's dialogue forward, this post seeks to define commercialisation and the related concepts of entrepreneurship and innovation.
The idea of maintaining a dictionary first occurred to me when I received a fax of about four pages in the early 1990s from Jim Belshaw, a colleague in the Ndarala Group. Reading through his list of definitions in his fax I immediately recognised its value and great utility. Jim's academic background is in economics and he has considerable management know-how about technology commercialisation.
Included in Jim's list were terms such as intellectual property, intellectual capital and knowledge. At the time I had been a lawyer for about 10 years and had learnt to take great care in drafting "definitions" clauses in contracts. Those clauses usually appear at the beginning or near the end of written contracts. Their function is to list terms (ie words and phrases) and specify their agreed meaning between the parties.
They also freeze understandings between the contracting parties thus limiting the possibility of future disputes between them over the meaning of the defined words. They help the parties pull together rather than apart.
Preparing definitions is very hard work. It involves putting a great weight on one's shoulders, which reminds me of Atlas in the accompanying photo I took in New York's Rockefeller Center in the early 1980s.
For reasons worthy of detailed discussion at another time, lawyers tend to avoid putting into definitions clauses those words which fall into or come from disciplines outside of law. They don't for example make attempts in contracts to define the concepts of entrepreneurship and innovation. In the estimated 5,000 contracts I've reviewed over 20 years, I've seen commercialisation defined by other lawyers in a mere handful.
Yet clarity as to what parties mean by the term commercialisation and related terms unquestionably helps parties understand each other's circumstances and future.
I believe the silence of lawyers to make an attempt to define commercialisation, entrepreneurship and innovation is not helpful. They are concepts or processes relevant to assets of all types. Yet whether it is intellectual property (an asset type defined by lawyers), intellectual capital (a term defined by people in management), a technology (fields of which are defined by scientists and engineers) or intangible assets (an asset type defined by accountants), each asset type affects and is affected by entrepreneurship, commercialisation and innovation.
Fortunately there is an increasing literature seeking to define entrepreneurship and it does a credible job. There has been 200 years of use of the term, well recorded histories of entrepreneurs, and many magazines with the word in the masthead or tag line. In contrast, there are very few definitions of a more recent term, commercialisation. As for innovation, the meaning attributed to it is too often so loose that it covers a myriad of concepts, processes, systems and assets. When this is the case discussions turn to mud.
It is in this context that the following definitions of entrepreneurship, commercialisation and innovation are posed for discussion in lightbulb.
Criticisms of these definitions will be gratefully accepted. Further discussion will help clarify the direction of dialogue in lightbulb. The comments on these definitions by Philip Dutchak are acknowledged with thanks.
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