[This video may take some time to load]

What makes a good trade mark

in both a marketing and legal sense?

View this video guide which introduces basic legal principles

on what makes a good trade mark.

Test your proposed brand against the principles in the video

and the articles linked below. 

• How to think like a trade marks examiner
• Legal Anatomy of a Registered Trade Mark
• Lessons from Recent Trade Mark Decisions
  
• Dilanchian Trade Mark Registration Brochure

Contact Noric Dilanchian, the interviewee, for further assistance.

We welcome your questions.